Customers for Life: How to Turn That One-Time Buyer Into a Lifetime Customer by Paul B. Brown & Carl Sewell

Customers for Life: How to Turn That One-Time Buyer Into a Lifetime Customer by Paul B. Brown & Carl Sewell

Author:Paul B. Brown & Carl Sewell [Brown, Paul B.]
Language: eng
Format: mobi
Publisher: Random House, Inc.
Published: 2009-07-01T04:00:00+00:00


Once you’ve hired someone … talk about what it takes to succeed in your company. Give examples of your company’s values and its “heroes.”

Don’t be afraid to fire folks. Work real hard with marginal performers, but once it becomes clear that somebody is not going to work out, let him go. It’s best for the employee and the company.

Hire mavericks. The best performers always know how to bend the rules to get the job done for the customer—and the company.

FOUR

How Do You Know

How Good You Are?



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